
ABOUT US
We know that tour businesses are in abundance across California. With so many examples of how things are being done in this space, the My Tours team has learned a lot about how to offer elevated travel and tour experiences. By selecting the best possible destinations, team members and experiences options, providing curated customization, and always prioritizing exceptional customer care, we're able to consistently deliver optimal value for our clients. You can find cheaper options, but you won't find better, more YOU-centric alternatives for the price.
Our 2025 launch features Central Coast wine tours, but we're just getting started. Stay tuned for many different types of customized travel and tour experiences coming your way very soon!
My Tours
/ mmm eye exˈpēr i ē n ces
Unique, customized, non-touristy specialty experiences for day-seizers, life-seekers and explorers

Exploration
STRONGLY
Encouraged
We didn't set out to create another typical tourist trap. Rather, we're committed to planning and guiding unique, superior recreational experiences for locals, travelers, wander lusters and others who want more from life than just following a leader in straight lines down tired paths.

New business... expert team
Here's a glimpse of what customers have said about us - we'll keep listening and sharing

Alana (Detroit, MI)
"Thank you so much for everything! We had the best day!
Steve (West Chester, PA)
"You are absolutely the greatest, Rich! Thank you for the expert guidance and perfect experience! We'll be back.

Ben (Atlanta, GA)
"Definitely the highlight of our travel week.
Founder & Principal Experience Curator
A lifelong resident and adventure-seeker in California, Founder, Rich Tubiolo has over 30 years expertise in delivering superior customer service and crafting exceptionally favorable customer experiences. He has led and supported more than 200 events over the course of his career - from concerts and music festivals to health and wellness fairs and sporting events. Rich was inspired to start My Tours from his personal passion for the outdoors, travel, music, the culinary arts, great wine and whiskey, extreme sports, and connecting with all kinds of people in organic ways.
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Rich is also our Principal Tour Experience Curator, committed to ensuring you have the best possible My Tours experience. So, don't be surprised if he pops up somewhere along the way and don't hesitate to reach out with questions, requests or feedback.

